Chapter
7
Working with Leverage Groups
In This Chapter
• Finding groups that matter to you
• Taking the plunge and joining groups
• Creating your own group
• Getting involved and automating processes
Groups offer many opportunities to grow your business, brand, and career. Of course groups let you start and join discussions with people who are interested in the same topics, but they also let you get in front of members that you might not meet otherwise.
When you join a group, every other member of that group becomes part of your LinkedIn extended network, which expands your reach significantly. Remember, the power of LinkedIn comes from your network, which enables you to connect with large targeted audiences very quickly. This chapter teaches you how to find, join, create, and participate in groups, so you can get involved immediately.