Chapter
13
LinkedIn as a Market Research Tool
In This Chapter
• Gathering information from Company Pages
• Keeping up with hot topics
• Using polls and apps to conduct research
• Special tools for law and real estate research
One of the most useful aspects of LinkedIn that you might not realize is available to you is the ability to use LinkedIn to conduct informal market research. You can learn about companies, individuals, products, services, and issues by logging in to your LinkedIn account and poking around the freely available information that people around the world publish and share.
This chapter teaches you some of the easiest and most effective ways to do your own market research. Whether you want to learn about your competitors, learn about a company you’re considering working with, or learn about the topics that matter to professionals in your industry, you can do it on LinkedIn. The data is there and waiting for you to tap into.