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by Susan Gunelius
The Complete Idiot's Guide to LinkedIn
Cover
Title Page
Dedication
Copyright
Contents
Introduction
Part 1: Carving Out Your Space on LinkedIn
1 Why LinkedIn?
What Do You Want from LinkedIn?
Who Is Using LinkedIn?
LinkedIn Opportunities
The Parts of LinkedIn
Profile
Company Page
Groups
Answers
Applications
Jobs
Ads
Premium Features and Tools
Defining Your LinkedIn Goals
Long-Term Goals
Short-Term Goals
2 Build Your LinkedIn Plan
Develop Your Strategy
B2B or B2C
Networking Strategy
Content Strategy
Marketing Strategy
Define Your Target Audience
Find the Influencers
The Do’s and Don’ts of LinkedIn
Understand LinkedIn Rules and Terms of Service
3 Creating Your Profile
Focus and Lead with Your Strengths
Make It Public
The Completeness Bar
Developing a Powerful Profile, Section by Section
Write a Captivating, Keyword-Rich Headline
Basic Information
Photo
Summary
Experience
Education
Recommendations
Additional Information
Other LinkedIn Profile Sections
Configuring Profile and Account Settings
Profile
Email Preferences
Groups, Companies & Applications
Account
4 Developing a Company Page
Features and Uses for Company Pages
How to Create a Company Page
Overview
Careers
Products and Services
Analytics
Make It Easy to Find Your Company Page
Search and Discovery
Recommendations
Ads
5 Making Connections and Increasing Your Visibility
Degrees of Separation
Import Contacts
Searching for People
Finding Colleagues, Classmates, and People You May Know
Advanced People Search
Find People
Reference Search and Saved Searches
Title Directory
Group Members
Connecting with Other LinkedIn Members
Send and Receive Invitations
Request an Introduction
Send an InMail
Staying on Users’ Radar Screens
Publishing Content and Participating in Conversations
Using Private Messages to Deepen Relationships
Part 2: Building Your Reputation and Community
6 Useful Tools and Apps
Twitter Tool
Enhance Your Profile with Apps
Blog Link
Box.net Files
E-Bookshelf
GitHub
Google Presentation
Huddle Workspaces
Lawyer Ratings
Projects and Teamspaces
Reading List by Amazon
SlideShare Presentations
Tweets
WordPress
7 Working with Leverage Groups
Searching for Groups
Group Search Feature
Groups Directory
Groups You May Like
Other Profiles
Join Groups and Subgroups
Start a Group
Participate
Follow Group Members
Join Discussions
8 Giving and Receiving Recommendations
What Are Recommendations?
How Recommendations Can Help You
Requesting Recommendations
Writing Recommendations
Displaying Recommendations on Your Profile
9 Using LinkedIn Answers
Asking Questions
Searching for Questions to Answer
How to Answer Questions
Earning Expertise
Subscribing to Q&A Category Feeds
Part 3: Marketing Yourself Through LinkedIn
10 Marketing Tools, Features, and Apps
Service Provider Directory
Events
Portfolio Display
My Travel
Plugins
11 LinkedIn Ads
Types of LinkedIn Ads
Creating an Ad on LinkedIn
Targeting Your Audience
Budgeting, Bidding, and Payment
LinkedIn Ads Guidelines
LinkedIn Advertising Best Practices
Tracking Results
12 Integrating Your Marketing Efforts
Using Toolbars and Widgets
Browser Toolbar
Outlook Social Connector
Lotus Notes Widget
Email Signature Tool
Mac Search Widget
Google Toolbar Assistant
Offline Marketing Integration
Online Marketing Integration
Social Sharing Buttons and Links
Social Media Icons
Cross-Promotion Opportunities
Search Engine Optimization
The Importance of Keywords
The Power of Link Building
Prioritizing and Executing Activities
Jump-Starting Your LinkedIn Efforts
Sample Activity Checklists
Going Mobile
13 LinkedIn as a Market Research Tool
Follow Company Pages
View Company Page Statistics
LinkedIn Today
LinkedIn Signal
Polls App
Legal Updates App
Real Estate Pro App
Part 4: Using LinkedIn for Job Searching and Hiring
14 Finding Your Next Job on LinkedIn
Job Search
Job Directory
JobsInsider
Company, Employee, and Group Research
Job Seeker Premium
Applying for a Job
15 Looking for New Talent on LinkedIn
Post a Job
Completing the Form to Post a Job
Receiving Applications and Finding More Applicants
Closing, Expiring, and Renewing Job Postings
Talent Finder Accounts
Corporate Recruiting Solutions
Skills
Part 5: Analyzing and Retooling Your LinkedIn Strategy
16 Upgrading Your Account
Basic Account
Premium Business Accounts
Premium Job Seeker Accounts
Premium Accounts for Employers and Recruiters
Upgrading, Downgrading, and Canceling a Premium Account
17 Gathering Metrics
What to Track
Profile and Network Statistics
Profile Stats
Profile Stats Pro
Network Statistics
Company Page Analytics
LinkedIn Advertising Results
External Performance and Reputation Management Tools
Appendixes
A Glossary
B Resources
Index
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