Chapter
4
Developing a Company Page
In This Chapter
• Why you need a Company Page
• Creating your Company Page
• Raising awareness of your Company Page
• Developing a powerful profile
• Configuring settings, a URL, and more
LinkedIn offers a place for businesses, too. Any business can create a Company Page on LinkedIn that can be used to tell the company’s story, recruit new employees, share product and service information, gather testimonials, and more. Whether your company has 10,000 employees or one, you can create a Company Page for free.
There are approximately 2 million Company Pages on LinkedIn. With tens of millions of LinkedIn members viewing those pages, it can be assumed that potential customers, employees, business partners, investors, and more want to learn more about these companies and connect with them. Your company should be represented, and this chapter teaches you how to get started.