Chapter
5
Making Connections and Increasing Your Visibility
In This Chapter
• Bringing your own connections to LinkedIn
• Finding people to connect with
• Letting LinkedIn find connections for you
• How to send invitations
• Being visible with updates and messages
LinkedIn is a social networking site. Notice the two keywords used in the previous sentence: social and networking. LinkedIn is nothing without people who interact with one another. If you simply create your LinkedIn profile and walk away, you’ve missed the point of being on LinkedIn.
This chapter teaches you how to find people (both people you already know and new people) and add them to your LinkedIn connections while expanding your overall LinkedIn network of contacts. What good are your LinkedIn efforts if no one knows about them? Making connections is essential to your LinkedIn efforts or you won’t be able to reach the goals you learned to set in Chapter 1.