Part

1

Carving Out Your Space on LinkedIn

You’ve decided to use LinkedIn to build your brand, business, or career, and here you learn about the many parts of LinkedIn and what you should and shouldn’t do on LinkedIn before you take another step into the world of professional social networking.

Part 1 of this book teaches you how to define your LinkedIn goals and create your LinkedIn strategy so you’re on the path to LinkedIn success from day one. Next, you learn how to create a powerful LinkedIn profile as well as a Company Page, if you need one. Once your home base is set up on LinkedIn, you learn how to find and connect with people.