Part

5

Analyzing and Retooling Your LinkedIn Strategy

LinkedIn, the internet, and technology change rapidly, and what you’re doing on LinkedIn today to build your brand, business, or career might not be the best thing to do tomorrow. Analysis and retooling are essential to a successful LinkedIn strategy.

Part 5 begins by introducing you to the varied types of LinkedIn accounts. Depending on your LinkedIn goals, the free Basic account is likely to be all you need to get started. However, there are several paid accounts that offer more features and can be helpful depending on your LinkedIn strategy. You also learn how to track your LinkedIn efforts so you can change what’s not working and do more of what is working.