Consider Continuous Delivery

Back in​here​, I showed you the potential for release frequency for different kinds of products. If you have a totally digital product, you can have continuous delivery. See Continuous Delivery [HF10] and Unblock! A Guide to the New Continuous Agile [Sin14] for ways you could organize your company to deliver multiple times a day and mistake-proof the delivery.

Even if you can’t use continuous delivery, consider how often you can release internally to learn what it takes your team to release. (See ​Release for Learning, Feedback, and Value​.)