CONTENTS

Dedication
Acknowledgments
Chapter 1 Title Sequences: Function with Form
The Purpose and Functions of a Title Sequence
Creative Process Overview
Typical Workflow Overview
Title Sequence Positioning
Title Sequence Style, Integration, and Transitions
Match Frame
Titles Over Picture
Alternating Title Cards and Footage
Video-Based Title Sequence
Animation-Based Title Sequence
Text as Character
Combining Footage and Motion Graphics
Escamotage: Alternative Transitions
A Story Within a Story
Pulling the Threads
Conclusion
Opening and Closing Titles
The Video and Film Workflow
Film Process and Transfer: The Digital Intermediate Process
Chapter 2 A Brief History of Title Sequences
Early Titles
Saul Bass: North by Northwest and Psycho
Dr. Strangelove and Delicatessen
Se7en, Kyle Cooper, and the Modern Title Sequence
Chapter 3 The Essentials of Typography and Time
Writing Systems and the Roman Capital
Types of Type: The Anatomy of a Typeface
Kerning, Tracking, and Leading
Design Blocks: Choosing a Layout
Using a Grid System
Establishing and Occupying Your Grid
Breaking the Grid
Readability: Titles at the Movies, Online, and on Your Cell Phone
Cone of Vision and Screen Dimension
Font Size and Distance
Titles Online and On Your Cell Phone
Tutorial: Modifying Text with Adobe Illustrator
Creating Your Own Font
Tutorial: Creating a Custom Typeface with Fontlab
Moving Type for the Web with Adobe Flash
Considerations for Web Viewing and Mobile Devices
The Differences Between After Effects and Flash
Choosing Between the Two
Tutorial: Basic Type Animation in Adobe Flash
Tutorial: Moving a Type Animation from After Effects to Flash with the XFL Format
Chapter 4 Lights, Color, and Clarity: Preparing Your Titles
Understanding Color
A Bit of History
Symbolism and the Psychology of Color
Color Systems
Primary, Secondary, and Tertiary; Hue, Brightness, and Saturation
Color Harmonies
Color Deficiency
Color Contrasts: Color and Type Combinations That Work
Understanding Light
Color Temperature
Color-Balancing Film and Video Cameras
Qualities of Light: Size, Distance, Angle, and Color
Functions of Lights
Emotive Lighting
Computer-Generated Lighting
Using Photoshop Layer Styles with Type
Adding and Adjusting Layer Styles
The Layer Styles
Using Global Light
Contour
Drop Shadow
Inner Shadow
Outer Glow
Inner Glow
Bevel and Emboss
Satin
Color Overlay
Gradient Overlay
Pattern Overlay
Stroke
Choosing Between Raster and Vector for Motion Titles
What Is a Raster Image?
What Is a Vector Image?
Tutorial: Using Stencil Alpha to Cut Out a Texture
The Main Title Card Becomes the Movie Logo
Tutorial: Animating Layer Styles with After Effects
Tutorial: Adding Animated Illustrative Elements to a Main Title Card
Title Sequence Workflows
Project Management
Working with the Graphic Design Department
300 dpi Becomes 72 ppi
Setting Up in After Effects
Tutorial: Making a Preset
Open in Editor
Chapter 5 Importing Text and Other Files into After Effects
Workflow Considerations
Importing Files into After Effects
Footage
Composition
Composition Cropped Layers
Project
Special Considerations for Text Layers
Tutorial: Editing Type from an Illustrator Document
Creating Title Cards
Tutorial: Animated Title Cards
Tutorial: Title Card-Based Title Sequence
Tutorial: Creating a Lower Third Title
Tutorial: Working with Large Blocks of Type
Tutorial: Creating a Ticker, TV News-Type Crawl
Chapter 6 Title Sequences in Production: The Camera and the Edit
Real-World Cameras vs. CG Cameras
Formats and Aspect Ratios
Speed and Frames Per Second
Lenses
Depth of Field
Shutter Speed and Angle
Composing a Shot: Camera Framing and Movement
Camera Framing
Camera Movement
Understanding Green-Screen Production
Editing Footage for a Title Sequence
Three Kinds of Edits
The Rules and Art of the Edit
Three Kinds of Edits for Title Designers
How to Edit Footage for a Title Sequence
Software Setup
Music
Tutorial: Editing Footage for a Title Sequence
Tutorial: Creating a Title Sequence with a Virtual Camera
Chapter 7 Sound in Movie Titles
Characteristics of Sound
Pitch
Tone
Amplitude
Reflection, Absorption, Refraction, and Propagation
Walter Murch’s Synesthesia
Sound in Postproduction
The Sound Edit
The Score
The Mix
Audio Integration with After Effects
Adding Sound Effects and Music to Your Title Sequence
Tutorial: Introduction to Sound Design: Making a “Whoosh”
Tutorial: Adding Music and Sound Effects in After Effects
Synching Sound with Type Using After Effects Expressions
Tutorial: Synching Sound with Type
Chapter 8 Essential Techniques
Timing
Fade Up and Fade Down
Tutorial: The Basic Move
Fade Up and Down by Character
Tutorial: Fading Up and Down by Character
Tutorial: Shaped Fade Up and Fade Down
Tracking
Tutorial: Tracks
Spotlight Reveal
Tutorial: Creating a Spotlight Reveal
Text Bounce
Tutorial: Make Your Text Bounce
Title Wipes
Tutorial: Wiping Your Title
In-Scene Wipes
Tutorial: Creating In-Scene Wipes
Extreme Zoom-In Effect
Tutorial: Creating a Zoom-In Effect
Falling into Place
Tutorial: Falling into Place
Exploding Type
Tutorial: Exploding Type
Stop-Motion Titles
Tutorial: Classic Stop Motion with Modern Equipment
Fine-Art Techniques
Tutorial: Painting or Writing Text on Screen
Tutorial: Write-On Effect with a Font
Tutorial: Painterly Effects
End Scroll
Why Are End Scrolls Harder with Video?
Typefaces
Effects
Processing and Setting
Tutorial: Animating an End Scroll
Chapter 9 Famous Movie Title Techniques
The Sopranos-Style Wipe
Tutorial: Creating the Sopranos-Style Wipe
The Suspense-Style Glowing Back Light
Tutorial: Creating the Suspense-Style Glowing Back Light
The Star Wars Backward Crawl
Tutorial: Creating the Star Wars Backward Crawl
The Horror-Jittery Type in the Style of Se7en and Saw
Tutorial: Creating the Horror-Jittery Type in the Style of Se7en and Saw
The Superman-Style Explosive Type
Tutorial: Creating the Superman-Style Explosive Type
The Matrix Raining Characters
Tutorial: The Matrix Raining Characters
The Dawn of the Dead Blood-Splatter Type
Tutorial: Creating the Dawn of the Dead Blood-Splatter Type
The Lost-Style Basic 3D Title
Tutorial: Creating the Lost-Style Basic 3D Title
The Spider-Man-Style Full-3D Text Animation
Tutorial: Creating the Spider-Man-Style Full-3D Text Animation
Chapter 10 Completing the Creative Process
Studios/Designers Clients: How Does It All Work?
Planning a Movie Title Sequence
Project Element Preparation
Typical Order of Credits in an Opening Title Sequence
Timing/Deliverables
Workflow for Building and Creating a Movie Title Sequence
Tutorial: Building and Creating a Movie Title Sequence
Rendering Your Title Sequence
Resources
Bibliography
Index

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