Book VII

Social Media Marketing

Contents at a Glance

Chapter 1: Understanding Social Media

Marketing, Social Media Style

Exploring Social Media

Chapter 2: Creating Your Social Media Desktop

Setting Up Your Social Media Desktop with RSS

Setting Up Your Social Media Desktop in iGoogle

Creating Your Social Media Desktop on Netvibes

Deciding What to Track

Chapter 3: Creating Your Social Media Plan

Researching Your Audience

Crafting Your Social Media Message

Setting Your Social Media Style

Preparing Your Social Media Profile

Choosing Your Target Social Media Sites

Reviewing Your Site for Social Skills

Setting Your Social Media Marketing Routine

Planning for the Long Social Media Marketing Haul

Chapter 4: Navigating Top Social Media Sites

Starting with Facebook

Using Google+ to Rate and Rank

Networking for Business on LinkedIn

Playing the Social News Game

Growing Your Business with Media Sharing

Talking in Discussion Forums

Using Microblogs as a Launchpad

Building a Good Reputation on Social Q&A Sites

Unleashing the Power of Niche Sites

Chapter 5: Building Your Network

Finding Friends

Keeping Friends

Expanding Your Network with Questions and Answers

Obeying the (Unspoken) Rules

Knowing When to Stop

Chapter 6: Creating a Winning Social Media Campaign

The Importance of Creating a Winning Social Media Campaign

Marketing by Providing Tools

Social Media Marketing with Content

Leveraging Networks to Create a Winning Social Media Campaign

Addressing Harm to Your Reputation

Applying These Lessons Everywhere