Book VII
Social Media Marketing
Book VII
Social Media Marketing
Contents at a Glance
Chapter 1: Understanding Social Media
Chapter 2: Creating Your Social Media Desktop
Setting Up Your Social Media Desktop with RSS
Setting Up Your Social Media Desktop in iGoogle
Creating Your Social Media Desktop on Netvibes
Chapter 3: Creating Your Social Media Plan
Crafting Your Social Media Message
Setting Your Social Media Style
Preparing Your Social Media Profile
Choosing Your Target Social Media Sites
Reviewing Your Site for Social Skills
Setting Your Social Media Marketing Routine
Planning for the Long Social Media Marketing Haul
Chapter 4: Navigating Top Social Media Sites
Using Google+ to Rate and Rank
Networking for Business on LinkedIn
Growing Your Business with Media Sharing
Using Microblogs as a Launchpad
Building a Good Reputation on Social Q&A Sites
Unleashing the Power of Niche Sites
Chapter 5: Building Your Network
Expanding Your Network with Questions and Answers
Chapter 6: Creating a Winning Social Media Campaign
The Importance of Creating a Winning Social Media Campaign
Social Media Marketing with Content
Leveraging Networks to Create a Winning Social Media Campaign