The goal of formatting is to increase the effective communication of the data. Always consider the audience, setting, mode, mood, and consistency as you work through the iterative process of formatting. Look for formatting that adds value to your visualization and avoid useless clutter. With an understanding of how formatting works in Tableau, you'll have the ability to refine the visualizations you created in discovery and analysis into incredibly effective communication of your data story. Next, we'll look at how it all comes together in dashboards.