A permalink refers to the permanent unique link to a certain post, page, or custom screen on your WordPress site. Most existing search engines give high priority to the words in the permalink when ranking a certain URL in search results. So, it's important to set up permalinks properly to make them user-friendly as well as search engine-friendly. WordPress provides in-built permalink structures and allows you to define your own custom structures.

In this recipe, we are going to look at the process of changing the default permalink structure and configuring a search engine-friendly permalink structure.