Appendix C
Recommended Further Reading
This is not intended to be an exhaustive list of reading material but more a reflection of the books and resources I have read and the blogs I have participated in over the years. If you have a relevant reading resource that I am unaware of, please email me at [email protected] and I will endeavor to include it here and on the book’s website itself (www.advanced-web-metrics.com/blog/recommended-reading).
Books on Web Analytics and Related Areas
The most recently published books are listed first:
- Jim Sterne, Social Media Metrics: How to Measure and Optimize Your Marketing Investment (Wiley, 2010)
- Brad Geddes, Advanced Google AdWords (Sybex, 2010)
- Avinash Kaushik, Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity (Sybex, 2009)
- Brian Halligan and Dharmesh Shah, Inbound Marketing: Get Found Using Google, Social Media, and Blogs (Wiley, 2009)
- Steve Jackson, Cult of Analytics: Driving Online Marketing Strategies Using Web Analytics (Butterworth-Heinemann, 2009)
- Steve Krug, Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems (New Riders Press, 2009)
- Tim Ash, Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Sybex, 2008)
- Bill Hunt and Mike Moran, Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (IBM Press, 2008)
- Avinash Kaushik, Web Analytics: An Hour a Day (Sybex, 2007)
- Jason Burby and Shane Atchison, Actionable Web Analytics: Using Data to Make Smart Business Decisions (Sybex, 2007)
- David Bowen, Spinning the Web: How to Transmit the Right Messages Online (Bowen Craggs & Co. Limited, 2006)
- Bryan Eisenberg, Jeffrey Eisenberg, and Lisa T. Davis, Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing (Thomas Nelson, 2006)
- Hurol Inan, Search Analytics: A Guide to Analyzing and Optimizing Website Search Engines (BookSurge Publishing, 2006)
- Jakob Nielsen and Hoa Loranger, Prioritizing Web Usability (New Riders Press, 2006)
- Steve Krug, Don’t Make Me Think: A Common Sense Approach to Web Usability (New Riders Press, 2005)
- Chris Sherman, Google Power: Unleash the Full Potential of Google (McGraw-Hill Osborne Media, 2005)
Reference links, listed alphabetically, to organizations that collate good material from other authors as well as produce their own content.
- CMO.com: www.cmo.com
- Econsultancy: www.econsultancy.com
- Interactive Advertising Bureau (IAB): www.iab.net
- Online Behavior: www.online-behavior.com
- Search Engine Marketing Professional Organization (SEMPO): www.sempo.org
- Web Analytics Association: www.webanalyticsassociation.org
Listed in alphabetical order. Most of these also have Twitter accounts so you can follow the authors you like.
| Advanced Web Metrics by Brian Clifton | http://www.advanced-web-metrics.com/blog |
| Analytics Notes by Jacques Warren | http://www.waomarketing.com/blog |
| Analytics Talk by Justin Cutroni (EpikOne) | http://cutroni.com/blog/ |
| Andy Beal’s Marketing Pilgrim | http://www.marketingpilgrim.com |
| Blackbeaks Blog...All Things Analytics | http://www.blackbeak.com |
| CxFocus | http://www.cxfocus.com |
| Data Mining Research by Sandro Saitta | http://www.dataminingblog.com |
| Digital Alex by Alex Cohen | http://www.alexlcohen.com |
| Econsultancy | http://www.econsultancy.com/blog |
| FutureNow’s Marketing Optimization Blog | http://www.grokdotcom.com |
| Gilligan on Data by Tim Wilson | http://gilliganondata.com |
| Engage-Digital Blog by Hugh Gage | http://www.engage-digital.com/blog |
| Google Analytics Blog (Google’s official blog) | http://analytics.blogspot.com |
| Greater Returns by Aaron Gray | http://blog.greaterreturns.me |
| How to Change the World: A practical blog for impractical people—by Guy Kawasaki | http://blog.guykawasaki.com |
| Immeria :: an immersion into web analytics by Stephane Hamel | http://blog.immeria.net |
| Instant Cognition | http://blog.instantcognition.com |
| June Dershewitz on Web Analytics | http://june.typepad.com |
| KISSmetrics | http://blog.kissmetrics.com |
| Lies, Damned Lies... | http://www.liesdamnedlies.com |
| LunaMetrics | http://www.lunametrics.com/blog |
| Market Motive | http://www.marketmotive.com/blog |
| Marketing Productivity Blog by Jim Novo | http://blog.jimnovo.com |
| Michael Whitaker’s web analytics blog | http://www.michaelwhitaker.com/blog |
| Occam’s Razor by Avinash Kaushik | http://www.kaushik.net/avinash |
| Online Behavior | http://online-behavior.com |
| Rich Page Rambling by Rich Page | http://www.rich-page.com |
| SemAngel by Gary Angel | http://semphonic.blogs.com/semangel |
| ClickInsight Blog | http://blog.clickinsight.ca |
| Trending Upward—Web analytics for higher education | http://www.trendingupward.net |
| Turn Up the Silence—iPerceptions Blog | http://blog.iperceptions.com |
| Unofficial Google Analytics Blog | http://www.roirevolution.com/blog |
| Web Analysis and Online Advertising by Anil Batra | http://webanalysis.blogspot.com |
| Web Analysts Info by Lars Johansson | http://www.webanalysts.info/webanalytics |
| Web Analytics Applied by Paul Legutko (Semphonic) | http://legutko.typepad.com |
| Web Analytics Association Blog | http://waablog.webanalyticsassociation.org |
| Web Analytics Demystified | http://www.webanalyticsdemystified.com/weblog |
| Web Analytics Forum | http://groups.yahoo.com/group/webanalytics |
| Web Analytics Inside by Timo Aden (in German) | http://www.timoaden.de |
| Web Analytics Management by Phil Kemelor (Semphonic) | http://wam.typepad.com/wam |
| Web Analytics Tool Time by Jesse Gross (Semphonic) | http://tooltime.typepad.com |
| Web Analytics World by Manoj Jasra | http://www.webanalyticsworld.net |
| WebAnalyticsBook | http://www.webanalyticsbook.com |
| WebMetricsGuru by Marshall Sponder | http://www.webmetricsguru.com |
| Web Strategy by Jeremiah Owyang | http://www.web-strategist.com/blog |