Checklists and Code

Resources below are available at: www.e-nor.com/gabook.

Google Analytics Implementation Checklist

Includes all of the implementation steps described in this book and is updated as changes to Google Analytics and Google Tag Manager warrant.

Google Analytics Reporting Checklists

Checklists to help focus on important metrics for a variety of sectors, including retail, media, health care, insurance, finance, and government.

Scripts

Event autotracker, YouTube, and scroll tracking scripts discussed in the book.

Google Documentation, Learning Resources, and Tools

Google Analytics Academy

Five courses for the beginning to intermediate level. The Digital Analytics Fundamentals course as a useful review for core concepts and techniques in Google Analytics. Other courses on Google Tag Manager, Google Analytics Ecommerce, and Google Analytics for Mobile Apps.

Google Analytics and Google Tag Manager Help Centers

Structured documentation on the range of Google Analytics and Google Tag Manager functionality.

Google Analytics YouTube Channel

Wide range of instructional and informational videos on GA, GTM, and AdWords.

Google Analytics for Android (on Udacity)

Built by Google and hosted on Udacity, this outstanding course examines Google Analytics implementation for Android either through GA native-code SDK for Android or through GTM for Android.

Google Analytics Changelog

RSS feed of Google Analytics changes at https://developers.google.com/analytics/changelogs/xml/analytics.xml

Google Analytics Developer Center

Links to a wide range of documentation and tools.

Google Analytics Dimensions and Metrics Explorer

Lists all dimensions and metrics available through the Core Reporting API (which corresponds to most of the dimensions and metrics visible in the GA Web UI).

Google Analytics Query Explorer

Fun and useful tool for building queries to the Core Reporting API.

Google Analytics Hit Builder

Allows you to construct and validate Measurement Protocol hits.

Google Analytics Spreadsheet Add-on

Easy access of Google Analytics data in Google spreadsheets.

Google PageSpeed Insights

Provides recommendations for page speed optimization on desktop and mobile, which should benefit user experience as well as organic ranking.

Google Search Console

With reports on organic clickthroughs and URL query parameters that you can consolidate in GA, Google Search Console is an extremely useful and highly recommended complement to Google Analytics.

Social

Google Analytics Group on Google Plus

Great variety of new and interesting posts. (Managed directly by the Google Analytics team.)

Google Tag Manager Group on Google Plus

Actively monitored group with a focus on GTM.

Google Analytics LinkedIn Group

Fairly active forum on a range of GA-related topics.

Google Analytics on Twitter

Follow @googleanalytics for updates.

Blogs

analytics.blogspot.com

www.e-nor.com/blog

gademos.com

brianclifton.com/blog

lunametrics.com/blog

cardinalpath.com/blog

analyticspros.com/blog

plus.google.com/+StephaneHamel-immeria

simoahava.com

optimizesmart.com

kaushik.net/avinash

marketingexperiments.com/blog

Podcasts

Digital Analytics Power Hour

Landing Page Optimization

Marketing Optimization

Jeffalytics

Books

Successful Analytics by Brian Clifton

Brian followed up the first three editions of his seminal Advanced Web Metrics with this important new volume, written from a higher-level business perspective and expert experience.

Practical Google Analytics and Google Tag Manager for Developers by Jonathan Weber

Very helpful strategies and keen insights for Google Analytics deployment through Google Tag Manager.

Google Analytics Integrations by Daniel Waisberg

Interesting discussions and key tips on a broad range of Google Analytics integrations with other environments such as AdSense, email, and offline data.

Google BigQuery Analytics by Jordan Tigani and Siddharth Naidu

For a very well written and thought out technical dive into BiqQuery, this book is your resource.

Web Analyics 2.0 by Avinash Kaushik

A perpetual classic, and the foundation of the analytics and optimization canon.

Landing Page Optimization by Tim Ash and Laura Ginty

Not to be missed, the book provides a great foundation in optimization principles and techniques for your landing pages (and every page on your website).

Don’t Make Me Think by Steve Krug

Steve drives home the point that we must always put our end-users first. A short, entertaining read that will influence your thinking on usability and optimization.

Mobile Usability by Jakob Nielsen and Raluca Budiu

Mobile usability factors from the usability thought leaders at the Nielsen Norman Group.

You Should Test That by Chris Goward

Expert perspectives and strategies for your testing program, very well written and very actionable.

Buyer Legends: The Executive Storyteller’s Guide by Bryan Eisenberg and Jeffrey Eisenberg

As an addition to their major contributions in optimization research and guidance, Bryan and Jeffrey map out a business process that combines the emotional power of storytelling with hard data to open new opportunities.

Building a Digital Analytics Organization: Create Value by Integrating Analytical Processes, Technology, and People into Business Operations by Judah Phillips

An enlightening, tool-independent strategy guide to establishing and driving analytics in the enterprise.

Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences by Gary Angel

Valuable, actionable, thought-provoking work about analytics for measurable improvement across many verticals.

Career

Google Analytics Individual Qualification (GAIQ)

After completing this book, reviewing the GAIQ study guide provided by Google, and practicing everything within a Google Analytics account, you should be very well positioned for passing the GAIQ.

Digital Analytics Association

Take advantage of learning resources, career development guidance, certification, and live events where you can directly connect with your analytics peers.