Anas Abbar is a seasoned executive with over 20 years work experience across multinationals and regional companies; his role is to execute on a vision that transforms ideas to products. Anas is the CEO and co-founder of 7awi.com, a leading online media publisher in MENA with top properties in Lifestyle and Entertainment, Autos, and Classifieds. Diverse career roles at Microsoft and Yahoo! in North America, Europe, the Middle East, and emerging markets have provided hands-on experience, refining his skills in strategies, product development and marketing, business development, and public sector roles. Anas is a believer in building smart teams that build products and solutions.

Simo Ahava (senior data advocate at Reaktor) is a recognized expert on customizing Web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.

Hannah Alvarez leads the content marketing team at UserTesting, the world’s fastest and most advanced user experience research platform. Her team creates content that helps designers and marketers build amazing products, sites, and campaigns. With a background in nonprofit development, she’s passionate about creating experiences that help people, and she’s on a mission to eliminate bad UX from the face of the planet.

Duff Anderson is a visionary in digital Voice of the Customer research with over 20+ years’ experience. Duff is SVP and co-founder at iPerceptions, a leading digital customer research company that is evolving digital analytics, enriching marketing technologies, and improving the customer experience for over 1,200 brands across 80 countries.

Tim Ash is the author of the bestselling book Landing Page Optimization (Sybex, 2012) and CEO of SiteTuners. He has developed successful Web-based initiatives for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, and Intuit. Tim is a highly regarded keynote speaker and presenter at industry conferences worldwide. He is the founder and chairperson of Conversion Conference and a frequent contributor to print and online publications.

Meta S. Brown is president of A4A Brown, Inc., a boutique consulting firm focused on promoting effective communication between management and technical professionals. She is author of Data Mining for Dummies, and creator of the Storytelling for Data Analysts and Storytelling for Tech workshops.

Jon Burns leads a lean and mean Web team at a leading semiconductor company in San Jose, developing and executing compelling Web experiences that all start with the data. Starting out a few short years ago with almost no insightful data, he has laid a foundation and built up the internal discipline over time by partnering closely with the business stakeholders, marketers, and analytics experts. It all started with the first step.

Brian Clifton, PhD, is a measurement strategist, advisor, and renowned practitioner of performance optimization using Google Analytics. Recognized internationally as a Google Analytics expert, his best-selling books have been translated many times and are used by students and professionals worldwide. As Google’s first head of Web Analytics for Europe (2005–2008), Brian built the pan-European team of product specialists. A legacy of his work is the online learning center for the Google Analytics Individual Qualification (GAIQ). Brian is a guest lecturer at University College London (MSc, “Web Economics”), Copenhagen University, and at the Stockholm School of Economics.

June Dershewitz has spent her career driving analytics strategies for major businesses. She is currently the head of Data Governance & Analytics at Twitch, the world’s leading video platform and community for gamers (a subsidiary of Amazon). A key aspect of her role is to ensure that data is collected, understood, and used effectively throughout the company. Previously, she was the director of Digital Analytics at Apollo Education Group, where she created an end-to-end view of digital customer behavior and enabled advanced marketing attribution. Prior to that she was a member of the leadership team at Semphonic, a prominent analytics consultancy (now part of Ernst & Young). As a long-standing advocate of the analytics community, June was an original co-founder of Web Analytics Wednesdays; she’s also a Director Emeritus of the Digital Analytics Association.

Andrew Duffle, director FP&A, Analytics & Optimization, APMEX, is a data science advocate who encourages new and innovative data-driven applications to enhance Ecommerce companies’ competitive advantage. His core focus revolves around implementing sustainable big data programs that enhance customers’ experience and meet the objectives of the business. He has a financial foundation but a career full of data science; he is a devoted Google Analytics user and BigQuery champion.

Smita Dugar is a consumer insights professional and leads digital and marketing analytics initiatives at TiVo. She is responsible for mobile app analytics, site analytics, and optimization for TiVo’s digital properties. She is passionate about consumer experience and the use of data in making business decisions. In previous roles, she has managed market research at Netflix and worked in market research companies with consulting clients like Microsoft, IBM, HP, and Procter & Gamble.

Bryan and Jeffrey Eisenberg are the co-founders of training company BuyerLegends.com. Bryan Eisenberg is also co-founder and Chairman Emeritus of the Digital Analytics Association and co-author of Always Be Testing (Sybex, 2008). Together, Bryan and Jeffrey co-authored Waiting for Your Cat to Bark? (Thomas Nelson, 2006) and Call to Action (Thomas Nelson, 2006), both Wall Street Journal and New York Times best-selling books. Their latest book is Buyer Legends: The Executive Storyteller’s Guide (CreateSpace Independent Publishing Platform, 2015). Since 1998 they have trained and advised companies like HP, Google, GE Healthcare, Overstock, NBC Universal, Orvis, and Edmunds to implement accountable digital marketing strategies emphasizing optimization of revenue conversion rates for engagements, leads, subscriptions, and sales.

Jeff Feng is a product manager at Tableau Software, working to transform the way that people visualize data from cloud, big data, and relational data sources. Prior to Tableau, Jeff was a management consultant at McKinsey & Co., where he advised Fortune 500 high-tech companies on their business and technology strategy, and a program manager at Apple, where he helped with the launch of the iPhone 4. Jeff holds an MBA from the MIT Sloan School of Management and an MS and a BS in electrical engineering from the University of Illinois at Urbana-Champaign.

Eric Goldsmith is a data scientist for TED Conferences. He helps with the collection and interpretation of data to inform and support business decisions and strategic direction. His career began with a computer science degree from The Ohio State University and includes time in the online and Internet space with CompuServe, AOL, and UUNET, with some stops along the way with telecom and commercial network providers. As a life-long learner, Eric is constantly evolving and growing. His deep interest and expertise is in data analytics and visualization, but he has also spent portions of his career in areas of performance engineering and software development.

Chris Goward is the person companies like Google, Electronic Arts, eBay, Magento, and 1-800-Flowers call on for great marketing optimization results. He founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brain behind the LIFT Model and WiderFunnel System, conversion optimization strategies that consistently lift results for leading companies. He wrote the book You Should Test That! (Sybex, 2013), which redefined conversion optimization, and has spoken at over 200 conferences and events globally, showing how to create dramatic business improvements. You can read his blog at WiderFunnel.com/blog.

Stéphane Hamel is a seasoned consultant and distinguished thought leader in the field of digital analytics. Named Most Influential Industry Contributor by the Digital Analytics Association, he has made significant contributions to the industry, including creating the Digital Analytics Maturity Model and the Web Analytics Solution Profiler (WASP) quality assurance tool. He is frequently called on to speak at events around the world and is an often-quoted media contributor on the topic of digital intelligence and analysis. Stéphane holds advisory positions for several organizations and holds an MBA specializing in eBusiness.

Alex Harris is a conversion rate optimization manager with over 15 years experience with Ecommerce, lead generation, and UX. Alex is also a best-selling author of two books on Ecommerce optimization, and host of the Marketing Optimization Video Podcast.

Bobby Hewitt is the president and founder of Creative Thirst, the conversion rate optimization agency that focuses exclusively on increasing revenue and average order value for companies selling direct-to-consumer health products and natural health supplements. He has over 15 years experience in Web design and Internet marketing and holds a bachelor’s degree in Marketing from Rutgers University. He is also certified in Online Testing, Value Proposition Development, and Landing Page Optimization, and a Certified Funnel Optimization Expert, Visual Website Optimizer certified partner, and winner of the Jim Novo Award of Academic Excellence for Web Analytics from The University of British Columbia and the Digital Marketing Association.

Avinash Kaushik is the digital marketing evangelist for Google and the co-founder of Market Motive Inc. Through his blog, Occam’s Razor, and his best-selling books, Web Analytics: An Hour a Day (Sybex, 2007) and Web Analytics 2.0 (Sybex, 2009), Avinash has become recognized as an authoritative voice on how executive teams can leverage digital platforms and data to out-innovate their competitors and achieve superior financial results. He has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like P&G, Dell, Time Warner, Chase Bank, Hyatt, Porsche, and IBM. Avinash has delivered keynotes at a variety of global conferences, including Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing, and Web 2.0.

Vanessa Sabino transforms data into marketing insights. She started her career as a system analyst in 2000, and in 2010 she jumped at the opportunity to start working with Digital Analytics, which brought together her educational background in business, applied mathematics, and computer science. She gained experience from top Internet companies in Brazil before moving to Canada, where she is now a data analysis lead for Shopify, helping make commerce better for everyone.

Krista Seiden is an experienced leader in the digital analytics industry and a frequent speaker at industry events. She has driven analytics and optimization practices at companies such as Adobe, the Apollo Group, and Google. Currently, she is an analytics advocate for Google, where she is responsible for educating and advocating for analytics and optimization best practices, as well as running the Analytics 360 training program. As an active member of the digital analytics community, she also co-chairs the San Francisco chapter of the Digital Analytics Association (DAA). Krista was the winner of the 2014 DAA Rising Star Award and the 2015 DAA Practitioner of the Year Award. She holds a BA in economics and political science from the University of California–Berkeley and a marketing certification from the Wharton Business School.

Irv Shapiro is responsible for overall business strategy and corporate leadership as the CEO of DialogTech, an Inc. 500 high-growth company in the Voice-Based Marketing Automation space. Prior to forming DialogTech in 2005, Irv founded Metamor Technologies in 1985, a two-time Inc. 500 company, and grew Metamor to over 500 employees. Following the sale of Metamor to CORESTAFF in 1997, Irv participated in 10 acquisitions, directed the growth of Metamor to $52 million in sales, and helped create a $250 million consulting services group. In 1999, Irv founded the online education platform Edventions, which was later sold to Edison Schools in 2001. Irv has been inducted into the Chicago Area Entrepreneurship Hall of Fame, and in 2011 was a Gold Winner in the Best of Biz Awards as Executive of the Year. Irv earned a BS in computer science from Washington University in St. Louis.

Matt Stannard is an innovator, excited by API releases and new technologies. He strongly believes that innovation allows different thinking and valuable peer and client insights. Matt’s interest in data and technology began early; he started programming from the day he sat down at his first computer. This interest led him to study computer science, reading modules on intelligent Internet commerce, advanced artificial intelligence, and advanced neural networks. During and after university Matt was employed in the development team of multi-national insurance brokers, Willis, where he worked on platform proof of concepts as well as Willis’s intra, extram and Internet sites. He later joined a direct marketing company working with data on behalf of Oxfam, the Guardian, and a number of UK local authorities. In his role at 4Ps, Matt is a digital director and responsible for maintaining the company’s position at the cutting edge of technology. His key goal is to see clients maximize profit from their data. Matt works with clients such as Selfridges, The White Company, Audi, Storage King, Jamie Oliver, Lindt, WGSN, White & Case, and the White Company to ensure they’re at the forefront of analytics and tracking.

James Standen is the founder of nModal Solutions, and the creator of the Analytics Canvas framework. James has over 20 years experience with data, including advanced process control, artificial intelligence, data warehousing, and business intelligence and digital marketing analytics. He is an active member of the Google Analytics trusted tester group, and Analytics Canvas has been a leading integration tool for Google Analytics and Analytics 360 since 2010.

Jim Sterne is an international consultant who focuses on measuring the value of creating and strengthening customer relationships. Sterne has written eight books on interactive marketing, is the founding president and current board chair of the Digital Analytics Association and produces the eMetrics Summits and the Media Analytics Summits.

Dan Stone is the lead product manager for user-centric analysis and audience marketing at Google Analytics. Prior to joining Google, Dan’s experience ranged from venture-funded consumer technology startups, where he led product and user acquisition, to working with top 100 companies in the telecommunications, media, and technology industries, leading advanced analytics, sentiment analysis, and marketing optimization. Dan holds a BS in management science from MIT.

Mike Telem is VP of product marketing, real-time personalization at Marketo, the leader in digital marketing software and solutions. Mike has extensive experience in digital marketing, especially in the areas of Web personalization and account-based marketing. Previously the co-founder of Insightera (acquired by Marketo in 2014), he drove marketing and sales operations as well as global business initiatives. Before co-founding Insightera, Mike served as a business development manager in the RAD-Bynet group.

Holger Tempel is founder of the German company webalytics GmbH. He has acted as a consultant and trainer since 1991 in the business fields of IT and Web analytics. In 2005 he became one of the first 14 worldwide Google Partners and therefore is one of the leading knowledge carriers for Google Analytics and digital analytics in general. He is also the co-founder and member of the board of the Digital Analytics Association Germany e.V. and the person in charge of developing the certification track to becoming a future digital analyst. Due to data privacy issues in the European area he gained high-level expertise on how to make Google Analytics in European Countries data privacy compliant.