Feras Alhlou Feras Alhlou is co-founder and Principal Consultant of E-Nor (founded in 2003). Feras is passionate about improving his clients’ ROI. He has built an industry-thought leader organization supporting the evolving analytics and marketing intelligence needs of some of the world’s most recognized brands.

He led his organization to achieve multiple certifications, including Analytics 360 Reseller, Google Cloud Platform, Tableau, Optimizely, Crimson Hexagon, and others.

A Certified Web Analyst and co-chair of the Digital Analytics Association’s San Francisco chapter, Feras is also a blogger and a speaker who is quoted in national and international media outlets.

Feras received a Master of Science in Engineering Management from the University of South Florida and a Bachelor of Science in Electrical Engineering from the University of Tulsa. He’s married with three children, enjoys skiing, listening to audiobooks, volunteering, and practicing aikido, in which he has earned a second-degree black belt.

Shiraz Asif Shiraz Asif is co-founder and VP of Analytics of E-Nor. Shiraz has an unwavering passion for project success and customer satisfaction. He lives by the motto “Knowledge Talks. Wisdom Listens.”

Shiraz has extensive background in the areas of solutions architecture and Web/mobile analytics, specializing in advanced analytics implementations, report creation and automation, and integrated data analysis.

As the VP of Analytics, Shiraz has managed complex analytics implementations for governmental agencies and Fortune 500 companies, overseeing the end-to-end process ranging from defining key performance metrics to identifying actionable insights, through to reporting delivery and automation.

Eric Fettman Drawing upon a wide range of development and marketing experience, Eric positions analytics within a real-world business and technical framework as Director of Training at E-Nor.

At googleanalyticstest.com, which Eric developed, participants have completed more than 100,000 tests. The site has been widely recognized as a leading resource for Google Analytics Individual Qualification (GAIQ) preparation and practical Google Analytics skills training.

Eric has earned certification as a Java Programmer, as well ISO 9000 quality management internal auditor qualification, which strengthened his commitment to customer focus and continuous business performance improvement. He holds a BA with High Honors from Harvard University.

As an educator and a lifelong learner, Eric empowers his students to strive, grow, and excel in all endeavors.