- Contents
- Introduction 8
- HOW COMPANIES WORK 10
- Business ownership 12 (1/3)
- Business ownership 12 (2/3)
- Business ownership 12 (3/3)
- Start-ups 26 (1/3)
- Start-ups 26 (2/3)
- Start-ups 26 (3/3)
- Buying and selling business 40 (1/2)
- Buying and selling business 40 (2/2)
- Who’s who 50 (1/4)
- Who’s who 50 (2/4)
- Who’s who 50 (3/4)
- Who’s who 50 (4/4)
- Corporate structure 66 (1/3)
- Corporate structure 66 (2/3)
- Corporate structure 66 (3/3)
- Human resources 78 (1/4)
- Human resources 78 (2/4)
- Human resources 78 (3/4)
- Human resources 78 (4/4)
- HOW FinanCe WORKs 98
- Financial reporting 100 (1/2)
- Financial reporting 100 (2/2)
- Financial accounting 110 (1/4)
- Financial accounting 110 (2/4)
- Financial accounting 110 (3/4)
- Financial accounting 110 (4/4)
- Management accounting 130 (1/3)
- Management accounting 130 (2/3)
- Management accounting 130 (3/3)
- Measuring performance 144 (1/2)
- Measuring performance 144 (2/2)
- Raising financing 154 (1/5)
- Raising financing 154 (2/5)
- Raising financing 154 (3/5)
- Raising financing 154 (4/5)
- Raising financing 154 (5/5)
- HOW SALES AND MARKETING WORKS 176
- Marketing mix 178 (1/4)
- Marketing mix 178 (2/4)
- Marketing mix 178 (3/4)
- Marketing mix 178 (4/4)
- Marketing approaches 196 (1/3)
- Marketing approaches 196 (2/3)
- Marketing approaches 196 (3/3)
- Outbound marketing 210 (1/2)
- Outbound marketing 210 (2/2)
- Inbound marketing 220 (1/3)
- Inbound marketing 220 (2/3)
- Inbound marketing 220 (3/3)
- Business development 232 (1/3)
- Business development 232 (2/3)
- Business development 232 (3/3)
- Information management 246 (1/5)
- Information management 246 (2/5)
- Information management 246 (3/5)
- Information management 246 (4/5)
- Information management 246 (5/5)
- HOW OPERATIONS AND PRODUCTION WORK 268
- Manufacturing and production 270 (1/3)
- Manufacturing and production 270 (2/3)
- Manufacturing and production 270 (3/3)
- Management 284 (1/4)
- Management 284 (2/4)
- Management 284 (3/4)
- Management 284 (4/4)
- Product 300 (1/3)
- Product 300 (2/3)
- Product 300 (3/3)
- Control 312 (1/2)
- Control 312 (2/2)
- Supply chain 322 (1/3)
- Supply chain 322 (2/3)
- Supply chain 322 (3/3)
- Resources 336 (1/2)
- Resources 336 (2/2)
- Index 344 (1/2)
- Index 344 (2/2)
- Acknowledgments 351
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a graphic guide to
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a graphic guide to
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