64 65
HOW COMPANIES WORK
Who’s who
Many factors reinforce a culture. To bring about change, the workforce needs
to be inspired by different motivations, values, and types of role models.
WHAT SHAPES CORPORATE CULTURE?
Task culture
Project-oriented work where a project’s completion is
the motivating force. Relies on teamwork and individuals’
expertise, but results are more important than personal
objectives. Found in technology companies, for example.
Person culture
Company power and influence is shared among individuals
who work semi-autonomously. Individuals count for more
than the company, which is made up of people with similar
specialist training, such as in an architects’ practice.
entrepreneurial / flexible
86%
of senior
managers
in global
organizations
agree that
organizational
culture is critical
to success
Organization size
Big business, or
small company
Company structure
Strict hierarchy,
or power shared
among many people
Founding values
Includes origination
myths and stories
Symbols
Titles, dress codes,
interior aesthetic
Control systems
Rewards, incentives,
performance
assessment
Leaders
Their personality
and behavior
P
A
R
T
N
E
R
S
H
I
P
TASK
TASK
TASK
US_064-065_Business_Culture.indd 65 21/11/2014 16:21
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