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Introduction
The term “business” refers to an organization or commercial
enterprise engaged in producing and trading goods and services for
money. We can trace the origins of business to the very foundations
of human society. When Homo sapiens evolved, mankind left behind
the nomadic hunter-gatherer lifestyle to become farmers. This allowed
for specialization of work, where individuals would become skilled
at specific tasks to serve a particular community need. Over time, this
enabled more complex goods and services to be produced and traded,
in order to provide for all members of society. Thus, human society
has been engaging in “business” for thousands of years.
Today the world of business is inescapable—businesses are no longer
just local providers of goods and services, but extend to vast corporate
enterprises operating on a global scale. For governments to function
and economies to flourish, a successful and thriving business sector
is essential. Whether businesses are small or large, public or private,
for-profit or nonprofit, they each play a key role in supporting the global
economy, and together they form the backbone of the modern world.
Business underpins every aspect of the world we live in today, and
understanding how it works is the key to understanding society.
This book explains the complex world of business in a simple and
graphic way. It examines every aspect of how a business works,
including forming a company, raising capital, product development
and marketing, management strategies, tracking revenue, financial
reporting, and legal, social, and environmental responsibilities.
Through visual explanations as well as real-life examples to make
even the most complex concept immediately accessible, How Business
Works offers a clear understanding of what business is all about and
how business, in its many forms, shapes modern society.
8 9
HOW BUSINESS WORKS
Introduction
US_001-009_Prelims.indd 9 21/11/2014 14:26
Introduction
The term “business” refers to an organization or commercial
enterprise engaged in producing and trading goods and services for
money. We can trace the origins of business to the very foundations
of human society. When Homo sapiens evolved, mankind left behind
the nomadic hunter-gatherer lifestyle to become farmers. This allowed
for specialization of work, where individuals would become skilled
at specific tasks to serve a particular community need. Over time, this
enabled more complex goods and services to be produced and traded,
in order to provide for all members of society. Thus, human society
has been engaging in “business” for thousands of years.
Today the world of business is inescapable—businesses are no longer
just local providers of goods and services, but extend to vast corporate
enterprises operating on a global scale. For governments to function
and economies to flourish, a successful and thriving business sector
is essential. Whether businesses are small or large, public or private,
for-profit or nonprofit, they each play a key role in supporting the global
economy, and together they form the backbone of the modern world.
Business underpins every aspect of the world we live in today, and
understanding how it works is the key to understanding society.
This book explains the complex world of business in a simple and
graphic way. It examines every aspect of how a business works,
including forming a company, raising capital, product development
and marketing, management strategies, tracking revenue, financial
reporting, and legal, social, and environmental responsibilities.
Through visual explanations as well as real-life examples to make
even the most complex concept immediately accessible, How Business
Works offers a clear understanding of what business is all about and
how business, in its many forms, shapes modern society.
8 9
HOW BUSINESS WORKS
Introduction
US_001-009_Prelims.indd 9 21/11/2014 14:26
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