The Trade Show Booth—from the Ground Up!
When it comes to trade show booths, you need to consider several important elements:
The size and location of your booth space
Designing (buying or renting) the trade show booth
Your displays, tchochkes, and other marketing materials
How to capture leads at the trade show booth
Before we examine each of these elements, you should know that almost all trade shows provide a vendor information packet for vendors who want to attend the show. This packet provides pricing and policies for selecting and renting booth space and options for setting up or renting a booth. It also provides information on promotional packages, sponsorships, and speaking opportunities. You can download the vendor information packet from the trade show’s website, or call the show to obtain a copy.