Trademarked Terms

The following trademarked terms appear in this book.

AdCenter

AdWords

Aetna Insurance

Android

Ask

Atlas Advertiser Suite

Atlas Solutions

Axciom

Bank of America

Barron’s Online

Best Buy

Bing

Bing Content Network

Blackberries

BMW

Body Bugg

BodyMedia

Cadillac

Caterpillar

Clearwire

ClickBank

Coca-Cola

Coke

Comcast

CommissionJunction

Consumer Electronics Show

Culligan

CursorMania

Dahaner Corporation

DART

DART for Advertisers

Dell

Delta Airlines

Dictionary.com

Direct Marketing Association

Discover

DoubleClick

Dow Jones

Eloqua

E-Mail Experience Council

ESPN.com

ExactTarget

Excite

Expedia

Facebook

FINS.com

Flash

Flowers.com

Fluke Corporation

Geico Insurance

General Electric

General Motors

Gifts.com

Gist

Godfrey Group

Google

Google Display Network

Google Network

Google Search Network

HBO

Hoover’s

Ifficient Interactive

InfoUSA

Intel

InterActiveCorp

Internet Advertising Bureau

iPad

iPhone

IWON!

JCPenney

Kimberly-Clark

LeadFEED

LinkedIn

LinkShare

L.L.Bean

LoveandSeek.com

Lucky Strike

Marketo

MarketWatch.com

Marriott

Match.com

McKinsey

Merkle

Microsoft

Microsoft Media Network

MSNBC

MyPoints

National Retail Federation

Nike

OKCupid.com

Oldsmobiles

Open AdStream

OutletBuy.com

Pandora

Pepsi

Point.com

Progressive Insurance

RealMedia

Redfin

RedState.com

Retro Gamer

ShareASale

Sheraton Hotels

ShoeBuy.com

Showtime

SmartMoney.com

Smash Hit Displays

SmileyCentral

Sobe

Swagbucks

Thesaurus.com

Twitter

United Way

U.S. Postal Service

Via Luna Group

Visa

Wall Street Journal

Walmart

WebFetti

Xobni

Zillow

ZoomInfo