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Integrated Lead-
Generation Marketing

AN INTEGRATED lead-generation marketing campaign is a campaign that uses two or more lead-generation tactics at one time. I recommend that you use as many of the seven lead-generation tactics as you can. If all seven tactics will work for your type of business, try to use them all. If only four or five tactics are appropriate, use those four or five (assuming you have the budget and resources to do so).

You can, of course, use lead-generation tactics individually, and create separate marketing campaigns for each tactic you use. But your lead-generation efforts will be so much more effective if you take an integrated approach, using several tactics in conjunction with each other. You can simplify planning for your campaign by targeting several tactics to the same target demographic and generating the creatives for each tactic around common themes. Also, the results of each tactic will be easier to measure.

With an integrated approach, you will get better, overall increased performance by using more than one tactic at a time. The overall benefits to your business will be greater than if you use lead-generation tactics separately, on a tactic-by-tactic basis.