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Library of Congress Cataloging-in-Publication Data

Scott, David T.

The new rules of lead generation : proven strategies to maximize marketing ROI / David T. Scott. pages cm

Includes bibliographical references and index.

ISBN 978-0-8144-3261-7 (hbk.) — ISBN 0-8144-3261-1 (hbk.) 1. Marketing—Management. 2. Strategic planning. I. Title.

HF5415.13.S3896 2013

658.8'02—dc23

2012045472

© 2013 David T. Scott
All rights reserved.
Printed in the United States of America.

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About AMA

American Management Association (www.amanet.org) is a world leader in talent development, advancing the skills of individuals to drive business success. Our mission is to support the goals of individuals and organizations through a complete range of products and services, including classroom and virtual seminars, webcasts, webinars, podcasts, conferences, corporate and government solutions, business books, and research. AMA’s approach to improving performance combines experiential learning—learning through doing—with opportunities for ongoing professional growth at every step of one’s career journey.

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