The work - designing design

Design is about creating effective solutions to human needs. Design builds the framework for dialog between brands and customers. For me, design is still very concretely about ideating, making, testing, and iterating human-computer interfaces.

However, I also work frequently on the meta level of design. Design leaders are responsible not only for the product design, but also for team culture, professional development, process and practice maturity, stakeholder education, hiring and employer branding, plus a myriad of administrative necessities.

Some examples of things on my agenda recently include:

  • Designing a career matrix to help designers see where they stand and inspire growth
  • Defining professional development as the intersection of personal goals and business needs, with concrete KPIs over a defined time period (Tour of Mastery)
  • Assessing teams' practice maturity and identifying logical next steps
  • Prototyping cultural fit checks early in the hiring process 
  • Identifying pain points and delight opportunities in the designer candidate journey
  • Screening potential recruiters to find the best partners to work with
  • Publishing career advice out to the wider design community
  • Co-creating objectives and key results for a user research team

The artifacts I create now are more often whiteboard sketches, presentation slides, and spreadsheets than flowcharts or click dummies. But I find designing organizations and acting as a change agent just as fun as designing UIs and getting them built.

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