The purpose of the introduction is to set the stage and context for the rest of the form. The screener identifies briefly what the person is being contacted for. Specifically, the introduction makes it clear upfront:

• What is the requested activity (usability test)?
• Which site will be tested?
• The length of the session
• When will the testing take place?
• The compensation awarded to participants

Answers:

• We have been asked to recruit participants for an upcoming Usability test on a [WEBSITE].
• The participants will be asked to use the website and provide comments and feedback about the site and how it functions.
• These 1-hour usability test sessions are being scheduled [DATE RANGE].
• Each session will last approximately one hour and will take place on [DAY].
• As a thank you for your time, you will receive a [$ AMOUNT check eGift cert or Gift Card] at the end of the session.