At this point, the person is asked if they are interested in the offer. A simple "Yes" or "No" question respects the person's time by letting them leave the screen now, or continue. For those who continue, the screen lists a number of common activities the person participated in over the past 30 days, such as:
- Travel booking
- Trade stocks
- Job hunt
- Visit a cooking website for recipes
- Research health or medical information
- Hobby websites
- Current news
- Electronic banking
- Classified ads or auction websites
- Online shopping
- Visit a municipal or other government websites
- Internet searches
- Playing computer games
- None of the above
Responses to the list of activities help associate the person with a particular profile. For example, a user that indicates that the only online activity they engaged with is playing computer games suggests a very different type of tester, from a person whose response includes a varied mix of activities such as online banking, shopping, and so on. Based on the response, it is possible to eliminate the person from the candidate list. For example, a user that responded "None of the Above", might not be suitable to the particular testing.
The next set of questions help segment the person by gender, ethnicity, and age group. The age segmentation helps flag minors--which, even if they are candidates for testing, require additional clearing such as parental consent. The responses to these questions further help segment the pool of candidates, for example, ensuring an equal number of males and females, or a proper representation of ethnicities.