This book does not assume any prerequisite training in or knowledge of design, business, or technology. I wrote this with the following audiences in mind:

• General readers who heard about experience design (XD) through the media and are interested to learn more about it
• High school students who are researching inspiring careers in technology and design
• Readers who wish to enter the field of XD, but want to understand which of the many possible specializations might best align with their interests, current skills, and training needs
• Organizations that want to build internal awareness among leadership and employees around core concepts of XD
• Non-designers who want to get a big picture of XD and collaborative design models that involve developers throughout the design process, not just at the end
• Anyone who wants to understand the differences between XD and UX, CX, IxD, IA, SD, VD, PD, and more importantly, their convergence in XD