The Sales app can be used to implement an end-to-end sales process. This app provides generic guided sales processes that help users close their sales quickly and manage their customers, leads, opportunities, orders, invoices, and other sales records. Leads can be captured using different sources, such as cold calling, campaign responses, websites, or incoming emails. The sales process that's started by the leads ends with generating an invoice after fulfilling the customer's order.

This app is equipped with different components that help salespeople define their goals, monitor lead progress, and move leads from one stage to another stage based on the lead score. The Sales app has inbuilt reporting capabilities that allow the salespeople to get the most up-to-date information and provide a 360-degree view of their customer's data. It supports salespeople in building strong relationships with organizations and delivers great service experience. The following is a screenshot of the Leads entity form for the Sales Hub app:

Apart from the traditional Sales app, which is similar to the sales module in earlier versions of Dynamics 365, it has a new Sales Hub app that is built on the Unified Interface Framework (UIF).