The Dynamics 365 Marketing app brings long-awaited features for Microsoft Dynamics family users, such as an email editor, event management, and multi-channel campaign support. Previously, most Dynamics customers had to utilize third-party tools or the Microsoft Dynamics Marketing (MDM) application.

MDM was a separate cloud application, but with the release of Dynamics 365, Microsoft also announced that the MDM tool wouldn't be available for new customers from November 2016. Later, from May 2018, they finally discontinued this product and announced a new marketing tool for Dynamics 365.

The Dynamics 365 Marketing app is not available with Dynamics 365 plans, but it is available for purchase separately under a different plan, which is based on the number of contacts recorded in Dynamics 365 CE. This app also works seamlessly with other Dynamics 365 apps as it shares the same Common Data Model (CDM) for storing customer data as the other Dynamics 365 apps. This app is built on the Unified User Interface and can be used on different devices, such as mobiles, tablets, and desktops. It includes features such as multi-channel campaigning, event management, webinars, and a drag-and-drop email editor for sending personalized emails and lead scoring.