Chapter
20
Should You Hire a Facebook Consultant?
In This Chapter
• Recognizing the right time to hire out
• Hiring the agency
• Using consultants to find influencers
• Looking at a success story
There are many reasons why you might want to explore hiring a consultant/agency that’s well versed in social media marketing. They can help you plan if you’re new to social media. They can help bring you to the next level of your social campaigns. And they can even help you achieve the highest success rate with some incredible social and viral approaches that you may not have considered before.
No matter what your reason might be for hiring a consultant or agency, when you choose to hire out, it’s not a matter of simply handing over all responsibilities and walking away from it; you have to remain involved in order to maximize your effectiveness and influence in the social world.
Can hiring a consultant or agency be effective? Absolutely. Is it a sure thing? No, but nothing in life is. Do you need to hire a consultant or agency? This chapter answers that question, serving as your guide to knowing when it’s time to take your social campaigns to the next level.
When you are beginning anything new, it often helps to have a mentor, someone who can give you that little extra encouragement. That is the one big advantage to having a consultant/agency to work with. They are familiar with the finer details of social media marketing that you need in order to get the most out of it.
If you were to take up a new sport such as bungee jumping, would you simply read a book, buy the equipment, and find a bridge? It’s possible that all would work out just fine and you would have a blast doing it. Alternatively, you could end up in the emergency room or dead.
We’re not saying that social media is an extreme sport, but you have to be careful before you jump in, or you might end up worse off than before you started.