Chapter
3
Your Facebook Marketing Plan
In This Chapter
• Building a solid marketing plan
• Understanding the importance of defining your products and services
• Deciding on your promotional approach for fans
• Setting up an effective marketing calendar
• Writing strategic Facebook content
Your business needs to have a Facebook marketing plan that lays out the path to take to achieve your goals in a given timeline. By putting your plan in writing, you’re far more likely to hit your targets in a timely fashion.
Facebook is in many ways a very spontaneous marketing tool, because personal users tend to focus on the present moment when using Facebook. For this reason, many businesses don’t feel that they need a social media marketing plan. But just like in traditional marketing, you need a Facebook marketing plan that focuses on who the target market is, how they can be reached, and what the best tools are to do so.
When you’re using Facebook as a marketing tool, you have to be strategic, but you also need to be flexible enough to adjust when your marketing results call for it.
Dare to be different from most businesses that use Facebook to market their products and services. Treat your Facebook marketing plan as an actual business tool. In our experience, the businesses that give Facebook the marketing attention it deserves always get a return on their investment of time, money, and resources.