9 Harnessing the Power of Friends and Fans
by John Wayne Zimmerman, Damon Brown
The Complete Idiot's Guide to Facebook Marketing
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Introduction
- Part 1: Strategic Facebook Marketing
- 1 Your Facebook Strategy
- 2 Your Target Market
- 3 Your Facebook Marketing Plan
- 4 Facebook Campaigns
- 5 The Voice of Your Business
- Part 2: Your Business on Facebook
- Part 3: Engaging Customers on Facebook
- 9 Harnessing the Power of Friends and Fans
- 10 Social Media Engagement
- 11 Facebook Events and Pictures
- 12 Viral Videos
- 13 Facebook Games
- 14 Facebook Apps
- Part 4: Facebook Measurement and Sales Tools
- 15 Facebook Advertising
- 16 Your Page Analytics and Measurements
- 17 Selling on Facebook
- 18 Local Business and Facebook Places
- Part 5: Mastering Facebook
- 19 Your Social Media Team
- 20 Should You Hire a Facebook Consultant?
- 21 Is Your Business Likeable?
- Appendixes
- Index
Chapter
9
Harnessing the Power of Friends and Fans
In This Chapter
• Determining how many friends you need
• Understanding the finances of fans
• Harnessing the Facebook News Feed
• The power of losing friends
• Measuring a fan’s worth
We’ve spent some time discussing friends and fans, but what exactly do you do with them? It really depends on your business goals. Once those are clear, you can focus on the kind of relationship you’d like your company to have with your potential, current, and life-long customers. In other words, you establish your public persona on Facebook.
In this chapter, we talk about what friends and fans really mean to your business. We also dispel the myth that more friends and fans are always a good thing. News Feeds are like gold to your business, so we discuss how they operate and why a friend or fan’s News Feed is an amazing marketing tool.
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