14 Facebook Apps
by John Wayne Zimmerman, Damon Brown
The Complete Idiot's Guide to Facebook Marketing
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Introduction
- Part 1: Strategic Facebook Marketing
- 1 Your Facebook Strategy
- 2 Your Target Market
- 3 Your Facebook Marketing Plan
- 4 Facebook Campaigns
- 5 The Voice of Your Business
- Part 2: Your Business on Facebook
- Part 3: Engaging Customers on Facebook
- 9 Harnessing the Power of Friends and Fans
- 10 Social Media Engagement
- 11 Facebook Events and Pictures
- 12 Viral Videos
- 13 Facebook Games
- 14 Facebook Apps
- Part 4: Facebook Measurement and Sales Tools
- 15 Facebook Advertising
- 16 Your Page Analytics and Measurements
- 17 Selling on Facebook
- 18 Local Business and Facebook Places
- Part 5: Mastering Facebook
- 19 Your Social Media Team
- 20 Should You Hire a Facebook Consultant?
- 21 Is Your Business Likeable?
- Appendixes
- Index
Chapter
14
Facebook Apps
In This Chapter
• Getting to know apps
• Building apps
• Running an app promotion
• Going mobile
• Growing an app fan base
There are hundreds of thousands of applications (apps) on Facebook for one reason: Facebook apps make money. Users view ads, purchase virtual goods, and create other money-making opportunities for businesses. Some of the apps are free as marketing tools, and some are fee-based. If there weren’t 800 million opportunities to get paid, there would be fewer apps. You can also use apps to make money indirectly, as an app could be the perfect vehicle to get customers to buy your products or use your services.
This chapter takes a look at the app business to help you decide if you should create your own app. And if you decide to get into apps, you’ll find suggestions for building an audience for them.
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