In This Chapter
• Keeping your relationship open and honest
• Knowing when to ask for the sell
• Considering storefront design
• Making money with Facebook Credits
• Using Open Graph
Facebook is open and free, but it takes a lot more than slapping up a storefront and a digital shopping cart to get the recognition, sales, and success that your business deserves.
In this chapter, you find out how to get customers to actually purchase your product, snap up your service, or stay connected to your brand. It all comes down to engaging with your fans from beginning to end. And once you’ve finally landed that elusive customer, we give you some ideas for how to keep them loyal.