5 The Voice of Your Business
by John Wayne Zimmerman, Damon Brown
The Complete Idiot's Guide to Facebook Marketing
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Introduction
- Part 1: Strategic Facebook Marketing
- 1 Your Facebook Strategy
- 2 Your Target Market
- 3 Your Facebook Marketing Plan
- 4 Facebook Campaigns
- 5 The Voice of Your Business
- Part 2: Your Business on Facebook
- Part 3: Engaging Customers on Facebook
- 9 Harnessing the Power of Friends and Fans
- 10 Social Media Engagement
- 11 Facebook Events and Pictures
- 12 Viral Videos
- 13 Facebook Games
- 14 Facebook Apps
- Part 4: Facebook Measurement and Sales Tools
- 15 Facebook Advertising
- 16 Your Page Analytics and Measurements
- 17 Selling on Facebook
- 18 Local Business and Facebook Places
- Part 5: Mastering Facebook
- 19 Your Social Media Team
- 20 Should You Hire a Facebook Consultant?
- 21 Is Your Business Likeable?
- Appendixes
- Index
Chapter
5
The Voice of Your Business
In This Chapter
• Creating a Facebook persona
• Establishing your brand as an authority
• Aligning your team as one voice
• Developing content for Facebook
• Embodying your business voice in all of your marketing
The key to successfully marketing your business on Facebook is finding an authentic voice that connects with and engages your desired audience. This chapter walks you through some exercises to help you find and use your voice. Whether your business is small or large, we help you turn it into something fans will clamor to engage with.
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