1 Your Facebook Strategy
by John Wayne Zimmerman, Damon Brown
The Complete Idiot's Guide to Facebook Marketing
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Introduction
- Part 1: Strategic Facebook Marketing
- 1 Your Facebook Strategy
- 2 Your Target Market
- 3 Your Facebook Marketing Plan
- 4 Facebook Campaigns
- 5 The Voice of Your Business
- Part 2: Your Business on Facebook
- Part 3: Engaging Customers on Facebook
- 9 Harnessing the Power of Friends and Fans
- 10 Social Media Engagement
- 11 Facebook Events and Pictures
- 12 Viral Videos
- 13 Facebook Games
- 14 Facebook Apps
- Part 4: Facebook Measurement and Sales Tools
- 15 Facebook Advertising
- 16 Your Page Analytics and Measurements
- 17 Selling on Facebook
- 18 Local Business and Facebook Places
- Part 5: Mastering Facebook
- 19 Your Social Media Team
- 20 Should You Hire a Facebook Consultant?
- 21 Is Your Business Likeable?
- Appendixes
- Index
Chapter
1
Your Facebook Strategy
In This Chapter
• Harnessing the power of social networks
• Connecting with customers
• Setting realistic goals
• Creating successful social marketing campaigns
• Working with competitors
Facebook is one of the largest social networks in the world, connecting more than 800 million users. But with all those individuals, companies, and products vying for attention, how do you get the spotlight to shine on your business? In this chapter, we start the conversation by discussing what Facebook is, how you can use it to increase your business, and ways you can leverage Facebook in conjunction with other social networking tools.
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