21 Is Your Business Likeable?
by John Wayne Zimmerman, Damon Brown
The Complete Idiot's Guide to Facebook Marketing
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Introduction
- Part 1: Strategic Facebook Marketing
- 1 Your Facebook Strategy
- 2 Your Target Market
- 3 Your Facebook Marketing Plan
- 4 Facebook Campaigns
- 5 The Voice of Your Business
- Part 2: Your Business on Facebook
- Part 3: Engaging Customers on Facebook
- 9 Harnessing the Power of Friends and Fans
- 10 Social Media Engagement
- 11 Facebook Events and Pictures
- 12 Viral Videos
- 13 Facebook Games
- 14 Facebook Apps
- Part 4: Facebook Measurement and Sales Tools
- 15 Facebook Advertising
- 16 Your Page Analytics and Measurements
- 17 Selling on Facebook
- 18 Local Business and Facebook Places
- Part 5: Mastering Facebook
- 19 Your Social Media Team
- 20 Should You Hire a Facebook Consultant?
- 21 Is Your Business Likeable?
- Appendixes
- Index
Chapter
21
Is Your Business Likeable?
In This Chapter
• The secret to being liked
• Establishing control
• Why love matters
• The power of patience and persistence
• Creating consumer trust
The core of Facebook marketing comes down to really one question: Do they like me? It sounds childish, and it probably recalls days of pimples and sweaty hands. But this is what Facebook is all about: connecting with past friends and new colleagues and becoming visible to your community.
In this chapter, we delve into what makes businesses popular, or likeable, and talk a little about what makes them unlikeable. Being likeable is key to an established presence on Facebook.
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