7 Facebook Fan Pages
by John Wayne Zimmerman, Damon Brown
The Complete Idiot's Guide to Facebook Marketing
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Introduction
- Part 1: Strategic Facebook Marketing
- 1 Your Facebook Strategy
- 2 Your Target Market
- 3 Your Facebook Marketing Plan
- 4 Facebook Campaigns
- 5 The Voice of Your Business
- Part 2: Your Business on Facebook
- Part 3: Engaging Customers on Facebook
- 9 Harnessing the Power of Friends and Fans
- 10 Social Media Engagement
- 11 Facebook Events and Pictures
- 12 Viral Videos
- 13 Facebook Games
- 14 Facebook Apps
- Part 4: Facebook Measurement and Sales Tools
- 15 Facebook Advertising
- 16 Your Page Analytics and Measurements
- 17 Selling on Facebook
- 18 Local Business and Facebook Places
- Part 5: Mastering Facebook
- 19 Your Social Media Team
- 20 Should You Hire a Facebook Consultant?
- 21 Is Your Business Likeable?
- Appendixes
- Index
Chapter
7
Facebook Fan Pages
In This Chapter
• Creating a Fan page
• Getting to know the Like button
• Distinguishing between Fan pages and other Facebook pages
• Visiting great Fan pages
Setting up a generic business page is one thing, but Facebook really lets you create a unique experience for your customers. We chat about great examples from big business and even small, local establishments later in the chapter.
For now, the first big step is deciding what kind of business page to create. A great option is a Fan page.
In this chapter, we fill you in on why you’d want a Fan page, show you how to create one, and give you tips for keeping it fresh and exciting.
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