Appendix

B

Resources

This book is an excellent primer for successfully marketing your business on Facebook, but the website’s evolving nature means that there is always new information out there. Here are our recommendations for online resources as well as other books to get you all the information you need.

Books

Social Media Marketing

Abernethy, Jennifer. The Complete Idiot’s Guide to Social Media Marketing. Indianapolis: Alpha Books, 2010.

Baer, Jay, and Amber Naslund. The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. New York: Wiley, 2011.

Brogan, Chris, and Julien Smith. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. New York: Wiley, 2010.

Jaffe, Joseph. Flip the Funnel: How to Use Existing Customers to Gain New Ones. New York: Wiley, 2010.

Rowse, Barren, and Chris Garrett. ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. New York: Wiley, 2010.

Stelzner, Michael A. Launch: How to Quickly Propel Your Business Beyond the Competition. New York: Wiley, 2011.

Stratten, Scott. UnMarketing: Stop Marketing. Start Engaging. New York: John Wiley and Sons, 2010.

Facebook

Kirkpatrick, David. The Facebook Effect: The Inside Story of the Company That Is Connecting the World. New York: Simon & Schuster, 2011.

Kraynak, Joe, and Mikal E. Belicove. The Complete Idiot’s Guide to Facebook. Indianapolis: Alpha Books, 2010.

Viral Media

Gunders, John, and Damon Brown. The Complete Idiot’s Guide to Memes. Indianapolis: Alpha Books, 2010.

Scott, David Meerman. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly. New York: Wiley, 2010.

Websites

eRocketFuel erocketfuel.com

The social media marketing company of The Complete Idiot’s Guide to Facebook Marketing co-author John Wayne Zimmerman.

DamonBrown.net damonbrown.net

Writings of The Complete Idiot’s Guide to Facebook Marketing co-author Damon Brown.

Social Media Examiner SocialMediaExaminer.com

An online magazine dedicated to understanding social media.

Mashable Mashable.com

From Silicon Valley, Mashable has the pulse on the next social media development.

All Facebook
AllFacebook.com

The most important Facebook website not created by Facebook. It has the latest website gossip, important news, and evolving trends.

Inside Facebook InsideFacebook.com

A trend website geared toward Facebook developers, merchants, and businesses. A must-read for Facebook-based entrepreneurs and advertisers.