8 Facebook Group Pages
by John Wayne Zimmerman, Damon Brown
The Complete Idiot's Guide to Facebook Marketing
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Introduction
- Part 1: Strategic Facebook Marketing
- 1 Your Facebook Strategy
- 2 Your Target Market
- 3 Your Facebook Marketing Plan
- 4 Facebook Campaigns
- 5 The Voice of Your Business
- Part 2: Your Business on Facebook
- Part 3: Engaging Customers on Facebook
- 9 Harnessing the Power of Friends and Fans
- 10 Social Media Engagement
- 11 Facebook Events and Pictures
- 12 Viral Videos
- 13 Facebook Games
- 14 Facebook Apps
- Part 4: Facebook Measurement and Sales Tools
- 15 Facebook Advertising
- 16 Your Page Analytics and Measurements
- 17 Selling on Facebook
- 18 Local Business and Facebook Places
- Part 5: Mastering Facebook
- 19 Your Social Media Team
- 20 Should You Hire a Facebook Consultant?
- 21 Is Your Business Likeable?
- Appendixes
- Index
Chapter
8
Facebook Group Pages
In This Chapter
• Creating a Group page
• Choosing between Fan and Group pages
• Determining who gets into your group
• Moderating group discussion
• Controlling the flow of information
If Fan pages (see Chapter 7) are the come-one, come-all gathering spots, then Group pages are the exclusive, velvet-rope clubs. The biggest benefit of a Group page is that you can tailor each visitor’s experience more than you can with a Fan page. The biggest challenge is successfully using that control to benefit both your customer and your brand.
In this chapter, we talk about starting a group, determining its parameters, and curating the experience once you get it up and running. With this knowledge under your belt, you’ll be able to determine what kind of Facebook page—Fan page or Group page—is best for your business.
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