When Is It the Right Time?
The right time for you to engage with a social media consultant/agency greatly depends on your immediate needs, goals, budget, and timeline.
There are many variables to consider. Following are some questions to ask yourself to get you thinking in the right direction.
• Does my team currently have the skill set to set up, design, and communicate effectively in our target social networks?
• Has my team been able to achieve goals we set forth since launching our social media sites?
• Does my team have ample time to devote to social media management, marketing, and maintenance?
• Does my team understand return on investment and have the ability to deliver analytics that make business sense?
• Do I understand everything I need to know in order to make the best decisions to move my organization forward using social media?
 | FRIENDLY ADVICE |
If you have a social media goal that requires more people power and strategic thought, bring in a social media professional to help you. You will maximize your own team’s time by doing so.
If you answered “no” to one or more of these questions, you would probably benefit from hiring outside help.