Composing Your Campaign Message

The campaign message you send should be clear and to the point. People want to see what it is you’re promoting without having to spend a lot of time figuring it out.

If you’re selling something, point out the main benefits for the audience, not just the features of the product or service. People want to know what’s in it for them, and they don’t want to slog through a lot of unnecessary details to get this information.

FRIENDLY ADVICE

Whether you’re using text, images, or video, your message must be short and to the point. You have users’ attention for just a few seconds, so make it count.