17 Selling on Facebook
by John Wayne Zimmerman, Damon Brown
The Complete Idiot's Guide to Facebook Marketing
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Introduction
- Part 1: Strategic Facebook Marketing
- 1 Your Facebook Strategy
- 2 Your Target Market
- 3 Your Facebook Marketing Plan
- 4 Facebook Campaigns
- 5 The Voice of Your Business
- Part 2: Your Business on Facebook
- Part 3: Engaging Customers on Facebook
- 9 Harnessing the Power of Friends and Fans
- 10 Social Media Engagement
- 11 Facebook Events and Pictures
- 12 Viral Videos
- 13 Facebook Games
- 14 Facebook Apps
- Part 4: Facebook Measurement and Sales Tools
- 15 Facebook Advertising
- 16 Your Page Analytics and Measurements
- 17 Selling on Facebook
- 18 Local Business and Facebook Places
- Part 5: Mastering Facebook
- 19 Your Social Media Team
- 20 Should You Hire a Facebook Consultant?
- 21 Is Your Business Likeable?
- Appendixes
- Index
Chapter
17
Selling on Facebook
In This Chapter
• Keeping your relationship open and honest
• Knowing when to ask for the sell
• Considering storefront design
• Making money with Facebook Credits
• Using Open Graph
Facebook is open and free, but it takes a lot more than slapping up a storefront and a digital shopping cart to get the recognition, sales, and success that your business deserves.
In this chapter, you find out how to get customers to actually purchase your product, snap up your service, or stay connected to your brand. It all comes down to engaging with your fans from beginning to end. And once you’ve finally landed that elusive customer, we give you some ideas for how to keep them loyal.
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