Chapter

18

Local Business and Facebook Places

In This Chapter

Facebook can help you get customers from nearly any internet-connected place in the world, but lately it’s helping businesses connect locally, too. Companies are embracing Facebook’s local features because they realize that the Facebook marketing platform is powerful enough to attract the person down the street as easily as it can the remote customer.

This chapter tells you all about the location-based Facebook Places, the discount service Facebook Deals, and other ways companies are using Facebook’s international platform to attract local customers.