Map out your main goals with the Facebook page.

Determine your main target audiences.

Prioritize your goals and target audiences, and then organize your plan based on order of importance.

Decide on the Facebook marketing voice you’d like to have on your page.

Recognize competition that you may want to collaborate with in the future.

Plan your campaign with the goal, the vehicles, the message, and the result.

Decide between a Fan page and a Group page.

Consider the balance between broadcast (news items) and interaction (call and response).

View competitors’ Fan and Group pages and steal their best ideas.

Look into viral videos, games, and other methods of engagement.

Use Facebook Analytics to see what has (and hasn’t) been working.

Add an e-commerce link to your page.

Consider running promotions like contests and sweepstakes.

Explore Facebook advertising.

Investigate working with a Facebook consultant or social media agency.