In This Chapter
• Creating a Facebook persona
• Establishing your brand as an authority
• Aligning your team as one voice
• Developing content for Facebook
• Embodying your business voice in all of your marketing
The key to successfully marketing your business on Facebook is finding an authentic voice that connects with and engages your desired audience. This chapter walks you through some exercises to help you find and use your voice. Whether your business is small or large, we help you turn it into something fans will clamor to engage with.