In This Chapter
• Figuring out why users like your Fan page
• Encouraging continual engagement
• Establishing a strong brand presence
• Using promotion to drive traffic to your page
• Adding social plugins to your Facebook site
Social media is all about interaction. You create a Facebook account and set up a Fan page or group for your business for the single-minded purpose of engaging with your customers. That interaction can take many forms—from someone clicking the Like icon to posting a comment on your site.