What It All Comes Down To
When considering the costs and benefits of social media marketing, always keep in mind that the expectation within social media is that you’re there for your customers, and your hope is that they will like your brand, product, or service so much that they will influence others to give you business. So when it comes to the marketing measurement of ROI and actions, keep in mind that calls to action aren’t as important as influencing actions. Your job as a Facebook marketer is to influence fans’ intent to purchase a product. When done effectively, this can be a huge win for you.
• You can use Facebook Insights to analyze content consumption. By watching what users click on, share, and don’t share, you can alter your marketing plan to have greater impact.
• Insights can also help you to track how people are using your Facebook apps, how many people are using them, and what amount of reach and viral capacity they are achieving.
• You can install scripts from Google and Facebook Insights that allow you to tie your website and Facebook together so you can see how many people go to your site from your Facebook page activity.
• In some situations, it’s nice to have customized reports based upon the exact metrics you need without all the sorting with an exported table report by using third-party software sites.
• When it comes to the marketing measurement of ROI and actions, calls to action aren’t as important as influencing actions.