Part

4

Mastering Facebook

Facebook is an ever-evolving website, so you’ll need to continually update your basic skills to keep your Facebook presence fresh and current. Part 5 provides the advanced ideas and concepts you need to stay on top of your game, including how to integrate Facebook fully into your bigger marketing plan, ways to make a tighter social media team, what to look for when outsourcing your media strategy, and ways to cultivate the best public image possible.